Work

A selection of my work that redefined the careers and futures of the creatives and agencies involved

BMW · Isuzu · Opel · Suzuki · Automotive

Creative work that no-one expected to get made

Helping clients see just how unlimited the audience’s capacity for not being bored is.

Creative work that became part of culture, inspiring, among others, Reuters’ No. 1 story of the year by reach across 170 channels, including affiliates.

Vodacom · Brand, product & sponsorship

Game-changing creative

You’re the continent’s largest mobile network. You didn’t get where you are by having Beyoncé teach a toddler new moves, or casting a field of cows as a Premiership defensive line. Or did you?

Including the country’s officially voted Best Loved Ad, these campaigns shaped the transformation of a traditionally conservative brand.

South African Tourism · Brand & domestic tourism

Record-breaking creative

Culture-jacking creative work that redefined the futures of the agencies that made the work.

The Inspiring New Ways brand film and the Sho’t Left domestic tourism campaign for South African Tourism.

MTN Africa · Pan-African account

Once-in-a-lifetime creative

MTN: an emerging-market powerhouse and the only African global sponsor of the FIFA World Cup.

Creative work for MTN across 21 countries on two continents.

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