The fastest way to get to your turnaround is to call me
5 ways to engage me, or let’s find a sixth
Each one builds commitment, structure and expertise. I make sure we don’t get stuck in endless navel-gazing, with a system designed to sharpen the insights and move straight to results, faster.
2–4 weeks
Creative Diagnostic
An outside read, delivered to the CEO
A clear-eyed view of how strong your three pillars are, what’s holding the creative department back, and what to fix first.
- IListen
- Interviews with leadership, creatives and clients
- How the market sees the agency
- IIAudit
- Commitment: vision, mission, values and what really gets rewarded
- Structure: process, approvals and who owns creative decisions
- Expertise: the work against the best in the market, the talent map and creative leadership
- IIIPlan
- A prioritised turnaround roadmap
- Quick wins and people decisions
For independent founders and network CEOs who want an outside read
3–6 months
Turnaround Programme
The Creative Turnaround, installed
The full transformation, led alongside your leadership team. This is the model behind my most recent turnaround.
- ICommitment
- A vision, mission and values that give creativity its place
- A first principle for every decision
- Clarity on which behaviours get rewarded
- IIStructure
- Brilliant basics, process and clear decision ownership
- Protected time and space to explore
- Tentpole projects to define the agency
- IIIExpertise
- Talent nurtured, trained and backed
- Senior creative hires from my network
- Pitch leadership, award-ready work and an effectiveness strategy
For independent agencies and network offices ready to change
3–6 month cycles
Interim or Embedded CCO / ECD
A creative leader in the building, now
When the department needs leadership immediately, I run it day to day while we find and set up the permanent leader.
- ILead
- Set the mission and model the culture
- Day-to-day creative leadership, pitches and key clients
- IIRebuild
- Structure, process and standards
- Talent, hiring and crit culture
- IIIHand over
- Successor search and onboarding
- A department that runs without me
For network offices, holding groups and independents between leaders
3–12 weeks, per pitch or account
Pitch & Growth Acceleration
Win the accounts that change the agency
A focused intervention on the pitches and key accounts that move top-line revenue. I lead the creative, sharpen the strategy and the story, and get the team ready to win in the room. Built on winning BMW, AB InBev and a FTSE 100-listed bank in my agency’s first year.
- IQualify
- Which pitches to chase, and which to walk away from
- Brief interrogation and a clear win strategy
- IICreate
- Creative leadership on the idea and the work
- Senior creative firepower from my network when it’s needed
- IIIWin and grow
- Story, rehearsal and presentation coaching, and in the room on the day
- Growth plans to expand key accounts after the win
For independent founders and network leaders facing a must-win pitch
Monthly or quarterly
Strategic Creative Advisory
Visible creative leadership at the top
A senior creative voice for the CEO, CMO or board when positioning, reputation or a big moment is on the line. Built on my years as Partner and Chief Creative Officer at Brunswick Group in London.
- For example
- Corporate positioning and narrative
- Crisis and critical-moment creative
- Agency roster review, briefing and pitch management
- Creative benchmarking and team evaluations
- Creative leadership mentoring
For CEOs, CMOs and boards
Every engagement can be shaped to the situation. Fees are agreed per engagement after a first conversation.